Sharp has made another breakthrough in LCD technologies by developing a prototype LCD TV that surpasses existing models in terms of image quality, thin-profile design, and environmental performance. The prototype LCD TV which was displayed recently, developed at this time brings together Sharp’s unique, one-of-a-kind LCD technologies nurtured over long years of experience in this field to achieve unprecedented, mind-boggling levels of performance and design with a thickness of 20 mm (main display section; 29 mm at the thickest part), contrast ratio of 100,000:1, and power consumption of 140 kWh/year in a 50-inch class TV.
Outstanding features such as thin profile, high-resolution image display, and low power consumption make LCD TVs attractive both as primary televisions in living rooms and as personal TVs in private spaces. At the same time, as broadcasting and communications shift to digital format, an environment is now in place that enables viewers to watch noise-free high-definition video images simply and easily. By working to achieve further innovations in LCD technology in the future, Sharp will be creating LCD TVs that will completely transform living spaces and become the support and driving force behind the digital video culture of the 21st century. The mass production is expected in year 2010.
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